AI Explored AI Marketing Strategy: Practical Applications for Any Business
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Jul 15, 2025 Susan Westwater, co-author of *Voice Marketing* and founder of Pragmatic Digital, shares her expertise on AI's transformative marketing potential. She introduces a four-pillar framework crucial for customer acquisition and retention. The conversation highlights innovative AI tools like Voicify that enhance lead generation and customer interactions. Susan emphasizes the importance of personalized engagement and strategic implementation, aiming to empower businesses of all sizes to harness AI effectively and stay ahead in the ever-evolving marketing landscape.
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AI Democratizes Secret Knowledge
- AI democratizes access to expert knowledge, making previously costly insights accessible to everyone.
- This broad access will spark a renaissance of opportunity for those who leverage it wisely.
Strategy Over Tools for AI
- Develop a unified AI strategy to operationalize AI and align teams towards clear business goals.
- Without strategy, AI tools become isolated efforts that generate noise rather than results.
Use AI to Acquire Smarter Leads
- Prioritize AI applications that optimize lead acquisition by improving signal-to-noise ratio and personalization.
- Use voice and conversational AI platforms to engage prospects in their language and gather valuable insights.
