AI Marketing Strategy: Practical Applications for Any Business
AI Explored
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Empowering Small Businesses with AI Tools
This chapter offers valuable insights for smaller businesses on utilizing AI and machine learning tools to enhance customer churn forecasting and predictive marketing. Emphasizing accessible solutions like Amplero, the conversation highlights the importance of CRM systems and simple engagement strategies to maintain client relationships. Additionally, it explores the creation of private conversational AI systems, ensuring knowledge retention and integration with existing data without requiring extensive technical expertise.
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