Susan Westwater

Susan Westwater, co-author of *Voice Marketing* and founder of Pragmatic Digital, shares her expertise on AI's transformative marketing potential. She introduces a four-pillar framework crucial for customer acquisition and retention. The conversation highlights innovative AI tools like Voicify that enhance lead generation and customer interactions. Susan emphasizes the importance of personalized engagement and strategic implementation, aiming to empower businesses of all sizes to harness AI effectively and stay ahead in the ever-evolving marketing landscape.

Susan Westwater, co-author of 'Voice Marketing: Harnessing the Power of Conversational AI', discusses the opportunities for writers in conversational AI. She explains what conversational AI is, the state of voice assistants, and how small business owners and freelance writers can leverage these technologies. She shares a process for researching and designing AI interactions, and gives tactical tips for optimizing content.