The Obvious Choice 217 | Clay Hebert - Help People Understand What You Do
May 8, 2024
Clay Hebert discusses crafting engaging introductions, simplifying decisions with clothing solutions, and optimizing productivity through effective time management. The podcast covers topics like marketing strategies, decision-making processes, branding strategies, and self-discovery in the online world.
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Kid Candy Sales Revealed True Buyers
- Clay sold chocolate bars as a kid and discovered people bought from the same compassionate purchasers, not for the product.
- He disguised himself to catch repeat buyers and realized marketing is about 'people like us' more than features.
Niche Clarifies Your Marketing
- Choosing a tight niche makes marketing decisions obvious and channels predictable.
- A vague 'good athletic sock' will fail; a CrossFit sock focuses your audience and tactics.
Lead With Who You Help
- Don't pitch features; start with who you help using 'We help...' as the opener.
- Make the line interesting, confident, and follow it with a short case story to invite questions.