217 | Clay Hebert - Help People Understand What You Do
The Obvious Choice
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Exploring Passion, Branding, and Goal Setting in the Online World
The chapter highlights a journey of self-discovery, from struggling in the fitness field to embracing comatology and astrology, leading to the creation of a unique agency. It discusses the significance of clear naming and branding strategies to attract the right audience effectively. The concept of working backwards from defining goals to achieving success, illustrated by the analogy of a 'champagne moment', is emphasized throughout the conversation.
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