Marketing Against The Grain

How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Feb 28, 2023

Lenny Rachitsky, author of the insightful Lenny's Newsletter and former Airbnb growth lead, joins to explore the art of content creation. He discusses the crucial balance between quality and consistency in audience building, emphasizing the role of perseverance. Lenny shares his transition from writing to podcasting, highlighting the unique challenges each medium presents. He dives into navigating the world of content distribution while unpacking the risks of chasing viral success and the importance of personal branding. This conversation is a treasure trove for aspiring creators!

41:13

Episode guests

Lenny Rachitsky

Highlights

AI Chapters

Episode notes

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How to Kickstart and Scale a Marketplace Business

01:06

Intro

2min

Building an Audience: Insights from Airbnb to Content Creation

9min

The Art of Writing and the Transition to Podcasting

4min

The Journey of Building a Successful Newsletter: Perseverance and Strategic Growth

5min

Navigating Content Creation Challenges

20min

Is a podcast easier than a newsletter?

Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more.

About Lenny Rachitsky

Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.

Connect with Lenny!

Website https://lennysnewsletter.com

Twitter https://twitter.com/lennysan

Lenny’s Mentions

On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548
Noah Smith’s Noahpinion https://noahpinion.substack.com/
Emily Oster’s ParentData https://www.parentdata.org/
Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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