Marketing Against The Grain How Lenny Rachitsky Makes +$500,000/Year As a Content Creator
18 snips
Feb 28, 2023 
Lenny Rachitsky, author of the insightful Lenny's Newsletter and former Airbnb growth lead, joins to explore the art of content creation. He discusses the crucial balance between quality and consistency in audience building, emphasizing the role of perseverance. Lenny shares his transition from writing to podcasting, highlighting the unique challenges each medium presents. He dives into navigating the world of content distribution while unpacking the risks of chasing viral success and the importance of personal branding. This conversation is a treasure trove for aspiring creators!
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Episode notes
Content Growth
- Focus on consistent output and high-quality content to grow your audience.
- Avoid relying on hacks or quick fixes for sustained growth.
Mini Case Studies
- Lenny's mini case studies helped differentiate his content early on.
- These focused on real-world examples and quick insights rather than lengthy analyses.
Problem-Focused Content
- Root content in real problems people face, like an advice column.
- Focus on the "job to be done" and address it better than anyone else.
