Intro

Is a podcast easier than a newsletter?

Lenny Rachitsky joins Kipp and Kieran as they dive deep into the content creation rabbit hole - tactics on how to grow and scale a newsletter, solving for a problem as your north star, how to validate your content, why being a ruthless editor is crucial, and more.

About Lenny Rachitsky

Lenny writes a popular newsletter at LennysNewsletter.com, hosts Lenny's Podcast, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.

Connect with Lenny!

Website https://lennysnewsletter.com 

Twitter https://twitter.com/lennysan 

Lenny’s Mentions

• On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548 
• Noah Smith’s Noahpinion https://noahpinion.substack.com/ 
• Emily Oster’s ParentData https://www.parentdata.org/ 
• Tyler Cohen’s Marginal Revolution https://marginalrevolution.com/

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YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Thank you for tuning into Marketing Against The Grain!

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We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.