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How Lenny Rachitsky Makes +$500,000/Year As a Content Creator

Marketing Against The Grain

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Navigating Content Creation Challenges

This chapter explores the multifaceted challenges of content distribution, contrasting organic growth with affiliate marketing, and underscores the importance of distinctive, high-quality content. The discussion emphasizes personal branding, the risks of pursuing viral success, and the allure of creative freedom versus the pressures of content creation. Additionally, the speakers share insights on community building, effective interviewing techniques, and the aspirations of young creators, particularly in Japan.

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