People I (Mostly) Admire 29. Bruce Friedrich Thinks There’s a Better Way to Eat Meat
May 29, 2021
Bruce Friedrich, the Founder of the Good Food Institute, shares his evolution from bold animal-rights activist to advocate for market-driven solutions in meat consumption. He discusses the environmental and ethical dilemmas of factory-farmed meat and highlights innovative plant-based alternatives. Friedrich also emphasizes the need for increased government funding to support sustainable food technology. With a mix of personal anecdotes and transformative ideas, he reflects on the importance of empathy and collaboration in the dialogue around ethical eating.
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Meat's Hidden Costs
- Meat production carries significant externalities like environmental damage and animal cruelty.
- These costs aren't reflected in market prices, leading to overconsumption.
Burger Carbon Cost
- Steve Levitt calculated the carbon externality of a quarter-pound hamburger to be around 80 cents.
- This highlights the substantial hidden environmental cost.
Beyond Climate Change
- Externalities of meat production include antibiotic resistance and pandemic risk.
- Overuse of antibiotics in livestock contributes to human health crises.
