29. Bruce Friedrich Thinks There’s a Better Way to Eat Meat

Bruce Friedrich, the Founder of the Good Food Institute, shares his evolution from bold animal-rights activist to advocate for market-driven solutions in meat consumption. He discusses the environmental and ethical dilemmas of factory-farmed meat and highlights innovative plant-based alternatives. Friedrich also emphasizes the need for increased government funding to support sustainable food technology. With a mix of personal anecdotes and transformative ideas, he reflects on the importance of empathy and collaboration in the dialogue around ethical eating.