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29. Bruce Friedrich Thinks There’s a Better Way to Eat Meat

People I (Mostly) Admire

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Transformative Advocacy in Activism

This chapter reflects on past experiences with PETA, focusing on memorable protests and the personal journey of animal rights activism, including striking events at Fashion Week. It emphasizes the importance of dialogue, empathy, and compassionate interactions to foster collaboration for change in ethical eating and animal welfare. As participants share their evolution from radical actions to more constructive strategies, the chapter illustrates the dynamics of persuasion and the significance of understanding in promoting societal values.

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