The Short Term Show

Bobby Birch’s $98K First Year in a “Saturated” Market

Aug 6, 2025
In this conversation, Bobby Birch, a successful real estate investor who grossed $98K in his first year with a short-term rental in the Smoky Mountains, shares his journey. He discusses navigating high interest rates and how thoughtful amenities helped him earn 127 five-star reviews. Bobby reveals tips on spotting hidden gems in the market and emphasizes the importance of guest experiences and personalized service. He also offers financial strategies, including using a 5/1 ARM refinance to boost profitability while standing out in a competitive hospitality scene.
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ANECDOTE

Bobby's First Rental Story

  • Bobby and his wife bought a one-bedroom cabin in the Smoky Mountains despite high interest rates in late 2023.
  • They built unique amenities like a movie theater and sauna to attract guests and build their rental business.
ADVICE

Smart Refinancing Strategy

  • Monitor interest rates and refinance when rates drop to reduce mortgage payments significantly.
  • Choosing a 5/1 ARM loan can lower payments short-term, with plans to refinance to a 30-year fixed later.
ANECDOTE

Strong First-Year Earnings

  • Their small one-bedroom cabin grossed $98,000 in 10.5 months despite starting mid-winter.
  • They focused on hospitality and unique amenities to earn 127 five-star reviews rapidly.
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