Deconstructor of Fun

Building a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic

Mar 25, 2024
Pixonic's CMO talks about building a game franchise, balancing organic growth and planning, challenges in transition to a franchise, and the importance of passion in brand-building. Insights on evolving marketing strategies, competitor analysis, user research, and game design trends.
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Episode notes
1
Introduction
00:00 • 6min
2
Mobile Game Development Insights and Payment Solutions
05:38 • 2min
3
Evolution of Marketing Strategies at Pixonic
07:51 • 15min
4
Analyzing Competitors and Collaborative Success in Game Development
23:09 • 3min
5
User Research, Audience Insights, and Marketing Strategies
26:01 • 5min
6
Exploring Game Design and Character Evolution
31:30 • 7min
7
Evolution of Game Franchise and Soft Launch Strategy
38:32 • 29min