Evolution of Game Franchise and Soft Launch Strategy

The chapter explores the strategic soft launch approach shifting towards testing games in the core market like the USA for better data collection, emphasizing thorough testing, content readiness, and sustained marketing. It further delves into the development and growth of a successful game franchise like Marvel Universe, focusing on organic expansion and cohesive narrative building. The conversation also touches on building a franchise within a game, discussing collaboration between franchise teams and developers for strategic planning and organic growth.