User Research, Audience Insights, and Marketing Strategies

Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise.

Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the importance of passion and creativity in brand building.

The podcast offers valuable insights into the process of developing and sustaining a game franchise in a competitive market landscape.