Taylor Lorenz, a New York Times technology reporter, dives deep into the creator economy—a landscape that transforms individuals into mini media moguls. She discusses the pressures of personal branding and job insecurity that creators face, highlighting the toll it takes on mental health. Taylor also unpacks the concept of 'cheugy' and reviews the challenges of reporting on internet culture, where the lines between creator and commentator blur. This eye-opening conversation reveals the complexities and evolving expectations within the fast-paced online world.
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insights INSIGHT
Defining Creators
"Creators" are individuals building online businesses around their following, like mini media companies.
They leverage platforms like YouTube, Twitch, and Substack.
insights INSIGHT
Creator Economy Origins
The creator economy emerged about a decade ago alongside broader media disruption.
The term "creator" was developed by YouTube in 2011.
insights INSIGHT
Creator vs. Influencer
Young people readily embrace the term "content creator," but find "influencer" cringy.
"Influencer" gained popularity in the mid-2010s with the rise of influencer marketing.
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The Science of Getting from Where You Are to Where You Want to Be
Katy Milkman
In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.
Vox's Rebecca Jennings talks with Taylor Lorenz, tech culture reporter for the New York Times, about the creator economy: what it is, who's in it, and why more people are paying attention to it. They also talk about the hidden toll of running your own individual media company, the elusive term "cheugy," and the perils of reporting on internet culture and becoming (as Taylor occasionally has) part of the story.
The Gray Area with Sean Illing 
