The highs and lows of the "creator economy"
The Gray Area with Sean Illing
00:00
Navigating the Creator Economy
This chapter explores the evolution and impact of the creator economy, emphasizing how influencers have become mini media companies thriving on social platforms. It discusses the challenges creators face, including burnout, job insecurity, and the pressures of personal branding in a volatile digital landscape. Additionally, it highlights the shift toward sustainable income streams and the changing perceptions of content creators in society.
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