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Search with Candour - SEO podcast
SEO reporting for SMBs with Riley Hope
Jan 22, 2024
Riley Hope, an SEO reporting expert for small and medium-sized businesses, joins the host to discuss important metrics for tracking, tools to use for SEO reporting, providing feedback to clients, long-term strategy, and KPIs. They also touch on data regulations, the use of Booker Studio for interactive SEO reporting, simplifying SEO for small businesses, limitations of developers, and establishing expertise, authority, and trustworthiness in SEO.
01:06:30
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Quick takeaways
- Utilizing free tools like Google Trends and Google Analytics can provide valuable insights for small businesses in SEO reporting.
- Small businesses should focus on ethical SEO practices, providing valuable content, and adhering to Google's guidelines to build trust with clients and develop a sustainable SEO strategy.
Deep dives
Understanding the importance of reporting for small and medium businesses
In this podcast episode, the speaker discusses the significance of reporting in SEO for small and medium-sized businesses. They emphasize the need to focus on important metrics, determine the appropriate reporting process, and select suitable software for reporting purposes. The discussion highlights the challenges of SEO reporting and the variety of options available. The aim is to provide valuable insights and practical advice specifically tailored to the needs of smaller businesses in the SEO reporting realm.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode