Riley Hope

Riley Hope, an SEO reporting expert for small and medium-sized businesses, joins the host to discuss important metrics for tracking, tools to use for SEO reporting, providing feedback to clients, long-term strategy, and KPIs. They also touch on data regulations, the use of Booker Studio for interactive SEO reporting, simplifying SEO for small businesses, limitations of developers, and establishing expertise, authority, and trustworthiness in SEO.