AI Snips
Chapters
Transcript
Episode notes
Who, Where, Then What
- Story effectiveness depends on who you tell, where you tell it, and what you say in that order.
- Choosing who and where are harder and more important than clever wording.
Chef Edits For The Customer
- Simon Kim edits menu items to protect the customer's experience, not to showcase every great ingredient.
- He removes items that distract or are impractical so the customer's story stays clear.
Ask Four Questions To Choose Customers
- Ask four questions about each potential customer to choose and focus your market.
- Narrowing your audience builds trust faster than clever marketing.