Marketing Is All About Editing

You might have to get more specific on your customer to do this, which is why I described all of this as a puzzle. So maybe general bike commuters isn't specific enough for you to find a unique channel that isn't big and broad like Instagram. Time to choose some customers to remove. Channels improve exponentially the more specific they are, both in terms of conversion and learning. If you go on five rides and talk to people about your commuter jeans after, you'll probably sell 10 pairs and learn 10 new channels. This whole machine should be used to get more customer insight so that you can edit tighter.