Idea to Startup cover image

Storytelling 101 for Entrepreneurs

Idea to Startup

00:00

Building Trust in Marketing

Marketing is about trust, and I visualize that trust as a seesaw. One side of this seesaw is how great you are at marketing, and the other side is how specific of a customer you're marketing too. You can build trust either way, by being exceptional at marketing, or by being very specific on your customer. Every message dilutes itself, and there's no core. What are you?

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app