On Strategy Showcase Mark Ritson's Top 10 Marketing Moments of 2023
Dec 22, 2023
This podcast discusses Mark Ritson's Top 10 Marketing Moments of 2023, including a critique of Amazon's Christmas ad, the concept of wearout in advertising, the benefits of brand extension using the example of Barbie, Unilever's approach to brand purpose, and the impact of AI on marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Amazon's Christmas Ad and Evaluating Creative Work
04:33 • 16min
The End of Wearout and Implications for Advertising Campaigns
20:10 • 4min
The Power and Lack of Risk in Brand Extension
24:03 • 3min
Unilever's Approach to Brand Purpose
27:26 • 16min
The Impact of AI on Marketing
43:17 • 5min