AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
16min chapter
Mark Ritson's Top 10 Marketing Moments of 2023
On Strategy Showcase
Amazon's Christmas Ad and Evaluating Creative Work
This chapter discusses a critique of Amazon's Christmas ad and the importance of pre-testing and evaluating creative work. They also explore the debate around personal taste in marketing and the value of data-driven decision-making.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode