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16min chapter
Mark Ritson's Top 10 Marketing Moments of 2023
On Strategy Showcase
Unilever's Approach to Brand Purpose
The speaker discusses Unilever's approach to brand purpose over the last 10 years, expressing admiration for the company's social conscience but critiquing their handling of brand purpose. They argue that brand purpose does not guarantee increased profitability or success and criticize Unilever for their flawed research on the topic.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode