Rewire Your Thoughts: The Neuroscience of HOW to Reprogram Your Mind + Attract the Life You Want │ Mimi Bouchard

Sep 1, 2025

Mimi Bouchard, an entrepreneur and author behind Activations, shares her insights on transforming lives through innovative audio tools. She explains how these unique soundscapes combine visualization and motivational elements to help listeners overcome limiting beliefs and connect with their future selves. Mimi discusses the neuroscience behind identity shifts and personal empowerment, emphasizing the importance of emotional engagement in achieving authentic change. She also touches on the 'lucky girl syndrome' and the balance between genuine positivity and toxic optimism.

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INSIGHT

Belief Changes Biology

Belief-driven effects (placebo/nocebo) alter physiology and outcomes.
Shifting belief can produce measurable changes in health and behavior.

ADVICE

Choose New Beliefs, Take Small Actions

Choose to adopt empowering beliefs rather than stay in victim narratives.
Take small consistent actions (like listening or journaling) to build a new identity trail.

ANECDOTE

Recorded A Relationship And Met Him

Mimi recorded a homemade activation describing her dream relationship the day before meeting her future husband.
She met him the next day, which she shares as a striking example of her method working.

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Head to http://activations.com/willcole to unlock a special limited-time offer just for The Art of Being Well listeners. You’ll get a massive discount — but it’s only available through our exclusive link. Not available via the app store. Try completely risk-free with the 14-day money-back guarantee.

Entrepreneur and author Mimi Bouchard joins Dr. Will Cole to share the powerful science and story behind Activations - a brand-new category of audio that’s transforming lives worldwide. Part cinematic soundtrack, part visualization, part motivational pep talk, Activations are designed to be played while you live your life - walking, cooking, getting ready - turning ordinary moments into extraordinary transformation. Mimi explains how Activations tap into neuroscience, identity work, and classical conditioning to help you embody your future self, overcome limiting beliefs, and feel more alive. For all links mentioned in this episode, visit www.drwillcole.com/podcast.

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