Masters of Scale

Disrupting healthcare job hunting, with Incredible Health’s Dr. Iman Abuzeid

18 snips
May 1, 2025
Dr. Iman Abuzeid, Co-founder and CEO of Incredible Health, is transforming healthcare hiring with a marketplace that addresses the industry's friction and burnout. She shares insights on the importance of understanding user needs and forming strategic partnerships. Dr. Abuzeid highlights her unique approach to scaling the business, ensuring a customer-centric culture, and the innovative 'Lobatical' program for employee appreciation. She discusses navigating competition in the job market and the challenges of expanding beyond California, all while emphasizing mentorship and emotional support for leaders.
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ANECDOTE

Early Startup and Pivot Story

  • Iman and co-founder Rome initially launched a healthcare business called Lift League that helped SMB healthcare service providers retain clients.
  • After a year of struggling to grow, they pivoted to focus on healthcare hiring, leading to Incredible Health.
ADVICE

Framework for Choosing Ideas

  • Analyze market size, competition, and find a unique insight that's at least 10x better than existing solutions before committing.
  • Deeply research customers to validate urgency and ensure your idea addresses real pain points.
INSIGHT

Vertical Focus Enables Advantage

  • Vertical focus on healthcare is critical due to regulatory and licensing complexities unique to the industry.
  • Automating job matching and flipping hiring so employers apply to talent greatly improves the experience.
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