Strategic Insights on Competition and Customer Focus in Healthcare

Dr. Iman Abuzeid didn’t set out to disrupt the healthcare hiring system. But after she began listening more closely — especially to nurses — what she heard was an industry full of friction, delays, and burnout. Fixing that friction became the foundation for Incredible Health, a hiring marketplace now used by more than a million healthcare workers. In this episode, Dr. Abuzeid talks with host Jeff Berman about her strategic approach to expansion and how scaling allows her to have more impact — and stay true to her calling.

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