The Futur with Chris Do

197 - Build Your Personal Brand — with Daniel Priestley

Jul 13, 2022
Daniel Priestley, an entrepreneur and author of *Key Person of Influence*, dives into the transformative power of personal branding. He highlights how visible leadership, much like icons such as Steve Jobs and Richard Branson, can drive business success. Daniel emphasizes the importance of consistency in building relationships, effective pitching, and creating a product ecosystem for growth. He also discusses leveraging technology and machine learning to enhance branding strategies, all while urging listeners to consider their unique impact in the world.
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ANECDOTE

Early Apprenticeship Sparked Rapid Growth

  • Daniel Priestley started as employee number three at a startup and learned rapidly by working alongside the founder from age 19 to 21.
  • He then founded an events agency that grew from zero to over $10M in three years by booking draw‑card speakers to drive attendance.
INSIGHT

Technology Amplifies Personal Strengths

  • Social platforms became personal‑brand engines that connected creators with precise audiences at scale.
  • A microphone amplifies whoever you are, so technology helps only if you already can sing.
ADVICE

Follow The Five P Sequence

  • Follow the five P sequence: Pitch, Publish, Product, Profile, Partnership, and do them in order.
  • Use pitching first to enroll groups, then publish content, build products, guard profile, and form strategic partnerships.
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