The Influencer's Edge Podcast with Speaker Paul Ross Decoding Human Behavior: Insights from Chase Hughes
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May 13, 2025 
Chase Hughes, a leading authority on behavior profiling and influence, shares his fascinating journey from the military to developing the Neuro-Cognitive Intelligence (NCI) system. He discusses how NCI techniques can enhance everyday communication and leadership skills. Listeners will learn about the power of psychological operations, social media’s emotional manipulation, and a new model of human needs that reshapes our understanding of interpersonal dynamics. Chase also delves into self-discovery and the complexities of morality in human behavior.
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PSYOPs Use Division and Suppression
- Psychological operations delete ambiguity to make populations fight among themselves.
- Suppression of information signals the presence of a PSYOP.
Social Media's Maslow Fractionation
- Social media algorithms unintentionally perform Maslow fractionation by alternating hopeful and fearful content.
- This manipulates viewer emotions to increase engagement and ad sales.
Chase Hughes' Human Needs Model
- Humans have six core social needs: significance, acceptance, approval, intelligence, pity, strength.
- Decision-making styles include novelty, deviance, conformity, necessity, and investment.
