The Influencer's Edge Podcast with Speaker Paul Ross cover image

Decoding Human Behavior: Insights from Chase Hughes

The Influencer's Edge Podcast with Speaker Paul Ross

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The Psychological Dance of Social Media and Advertising

This chapter explores the concept of fractionation as it relates to social media, examining how platforms manipulate emotional highs and lows to engage users. The discussion reveals the tactics used by algorithms to pair uplifting content with anxiety-inducing material, ultimately affecting viewers' psychological well-being.

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