OWNR OPS Podcast
Sam's Strategy To Double His $25M Roofing Business In 2025
Apr 11, 2025
Sam Allsop, a successful roofing entrepreneur who built a $25 million business, reveals his ambitious plans to double it by 2025. He dives into key strategies such as smart hiring, optimizing lead generation, and leveraging data for business growth. Sam emphasizes adapting marketing budgets seasonally and utilizing PPC campaigns effectively. He also discusses the critical role of referral programs in boosting customer acquisition and integrating them into company culture. Packed with real-world insights, his journey inspires anyone looking to elevate their business success.
54:36
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Quick takeaways
- Sam Allsop's strategic focus on meticulous KPI tracking empowers his roofing business to adapt and maximize sales performance effectively.
- The utilization of diverse digital marketing channels, including Google Ads and local services, has proven instrumental in generating high-quality leads.
Deep dives
Revenue Growth and Financial Goals
The company achieved significant financial success in 2024, closing at $25.7 million in revenue and nearly $4.9 million in EBITDA. The goal for 2025 is to double this revenue, showcasing ambitious growth plans established by the roofing business owner. This optimistic outlook is supported by strong monthly performance, with January sales reportedly up by 130% compared to the prior year. Such growth highlights the owner’s confidence in their strategies and the foundational efforts laid in past fiscal years.
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