OWNR OPS Podcast Sam's Strategy To Double His $25M Roofing Business In 2025
29 snips
Apr 11, 2025 
Sam Allsop, a successful roofing entrepreneur who built a $25 million business, reveals his ambitious plans to double it by 2025. He dives into key strategies such as smart hiring, optimizing lead generation, and leveraging data for business growth. Sam emphasizes adapting marketing budgets seasonally and utilizing PPC campaigns effectively. He also discusses the critical role of referral programs in boosting customer acquisition and integrating them into company culture. Packed with real-world insights, his journey inspires anyone looking to elevate their business success.
AI Snips
Chapters
Transcript
Episode notes
Double Growth in Roofing Business
- Sam Allsop's roofing business achieved 130% sales growth in January 2025 compared to January 2024.
- February 2025 sales are also more than double February 2024 sales, on track to double the entire business.
Data-Driven Doubling Strategy
- Start with marketing and sales to double a business, specifically focusing on leads and appointments.
- Track key performance indicators (KPIs) daily, like booked appointments, and adjust strategies based on data.
Marketing Channel Diversification
- Diversify marketing channels, including Google Ads, Local Service Ads, Angi, Thumbtack, and Yelp.
- Prioritize cost per acquisition (CPA) over cost per lead (CPL) and track results to adjust budget allocation.