What They Don't Tell You About Building a Real Estate Team | Austin Zaback
Nov 13, 2024
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Austin Zaback, who built one of the largest wholesaling operations in the U.S. and manages a 150+ agent team in Arizona, shares his inspiring journey in real estate. He discusses the challenges of scaling and the importance of adaptability in both business and personal growth. Austin reveals insights into lead generation challenges, the critical role of social media for branding, and how faith influences his decisions. This engaging conversation is packed with actionable lessons for anyone looking to thrive in the evolving real estate landscape.
Adaptability is crucial for real estate success, allowing professionals to respond effectively to rapidly changing market conditions and trends.
Building a large real estate team requires a commitment to training, support, and a strong foundation of effective systems and processes.
Personal fulfillment and purpose in business extend beyond financial success, emphasizing the significance of serving others and meaningful relationships.
Merging teams can enhance performance and streamline operations, creating a collective vision for growth and competitive advantage in the market.
Deep dives
Adaptability is Key for Success
The importance of adaptability in entrepreneurship is emphasized, with successful entrepreneurs being those who can pivot quickly and respond effectively to changing circumstances. The speaker shares his goal of scaling a real estate team to 5,000 agents and achieving a production milestone of $10 billion annually. This ambitious plan requires a commitment to ongoing training and support for team members, allowing them to thrive in a competitive market. Providing leads, guidance, and fostering a nimble approach are critical components of nurturing a successful team.
The Journey from Wholesaling to Real Estate
The speaker highlights his journey from wholesaling to establishing a successful real estate team, stressing that one does not need a real estate license to thrive in the industry. While initially reluctant to become an agent, he recognized the benefits of representing flippers within the real estate realm. Over time, his focus shifted from simply being an agent to leading a team and managing real estate transactions. This evolution exemplifies the dynamic nature of the real estate business, where one must continuously adapt to enhance their approach.
Merger for Growth and Efficiency
A significant merger between two real estate teams was achieved, aiming to streamline operations and enhance performance. By combining resources and talent, this union is working towards the goal of expanding nationally while maintaining a strong team identity. The speakers outline how this merger led to increased synergy, shared resources, and a collective vision for growth. As an innovative strategy, this merger positions them to potentially set new benchmarks in the real estate industry.
Valuable Systems and Processes
Effective systems and processes are identified as crucial for managing a growing real estate business, particularly one with over 150 agents. The speaker underscores the need for organized transaction coordination and operational efficiency to ensure the team runs smoothly amidst rapid growth. By implementing good systems, the business can operate independently of the leaders, allowing them to focus on scaling and diversifying the team’s offerings. This operational strategy highlights the significance of having a sustainable business model in place.
Challenges of Real Estate Marketing
The discussion highlights the complexities of real estate marketing, specifically the difficulties encountered with lead generation and the fluctuating cost of leads. Key marketing partners, such as Zillow and other tech companies, can become difficult clients to appease if targets are not met, complicating the marketing landscape for real estate professionals. The speaker shares how their teams partner with multiple vendors to create a win-win situation, emphasizing that maintaining strong relationships is key to success. Adapting to changes in the market and recognizing opportunities will enhance their ability to stay competitive.
Real Estate Agents and Sales Skills
A critical examination of real estate agents' sales skills reveals that many agents struggle with effective sales techniques and self-motivation. The speaker argues that most agents lack the marketing acumen or drive necessary to excel, leading them to rely heavily on support from team leaders. Managing a team often requires balancing the personalities of diverse agents who come with varying levels of motivation and skill. The realization that a successful team leader must be adept at coaching individuals through challenges is paramount to building a thriving organization.
Navigating the Changing Real Estate Landscape
The current real estate market demands that agents and investors remain adaptable amid shifts in industry trends and consumer behavior. The speaker discusses the challenges encountered in connecting with sellers, noting that many leads do not convert, while emphasizing the need to refine lead generation strategies. Understanding buyer sentiment and market dynamics will be crucial for success going forward. Maintaining a focus on self-development and adapting to change will be essential skills for those navigating the evolving real estate territory.
Finding Fulfillment Beyond Financial Success
A personal journey unfolds about the importance of fulfillment beyond financial success, prompting a reflection on what truly brings happiness. The speaker recounts experiences with material possessions, realizing they often do not lead to lasting joy or satisfaction. Instead, focusing on serving others and building relationships enhanced their sense of purpose in life. By juxtaposing the emotional responses tied to materialism with the rewards of selflessness, it highlights the higher calling of personal growth and community engagement.
In this episode, Ryan Pineda sits down with Austin Zaback to discuss his journey from real estate wholesaling to education and personal growth. Austin shares how he built one of the largest wholesaling operations in the U.S. and the steps he took to expand into the education industry. They dive into the realities of scaling, the challenges of running a high-ticket coaching business, and why adaptability is crucial for staying successful in real estate.
Austin explains the dynamics of managing a 150+ agent team in Arizona’s competitive market and reveals why big names in the industry are pivoting their strategies. This conversation is packed with insights on low-ticket offers, personal branding, and social media’s role in building a business. For those navigating the business landscape, Austin’s lessons are actionable and grounded in real-world experience.
On a more personal note, Austin opens up about his faith and how it shapes his life and business decisions. This episode offers a balanced blend of business strategy, personal growth, and reflections on purpose—valuable for anyone looking to scale their career while staying true to their values.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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