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From Web Design To Lettering Career
- Sean started hand lettering in 2010 while running a web design firm and shared work publicly.
- His prolific public sharing attracted print buyers and custom clients, enabling a full-time shift.
Work In Public Builds Identity
- Iterating in public built Sean's identity as "the lettering guy" and created inbound questions.
- That visible focus let him monetise via guides, products and commissions.
Turn Repeated Questions Into A Product
- Stop answering the same questions by creating a guide or product that scales.
- Use frequent audience questions to identify the first product to build.