003: Profiting from teaching with Sean McCabe
Nathan Barry Archive
You Know, You Need to Eliminate Choice
"You need to go with, you know, clear cut packages and tell people," he says. "I'd rather have it to be like, ok, now you understand that an individual course is worth 29,. so getting ten for one 99 is a deal." 'People want to be told what to do,' the author adds. "'If they don't like your order, they could skip around' - i'm trying to think of this in terms of price anchoring,'" writes Rizzoli.
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