Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering.

He then started teaching and grew a massive email list and then launched a training product. He shares the story and all the launch details (including exact revenue numbers) in this episode.

Here’s where you can find Sean on the web:

• His main site, Seanwes.com
• The seanwes podcast
• His new book, The Overlap Technique
• His tshirt and print store
• And finally, the wildly successful Learn Lettering course

Here you can see the very first tshirt Sean sold in his store.

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