How Many Tea Shirts Did You Have to Get in That First Run?

Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering.

He then started teaching and grew a massive email list and then launched a training product. He shares the story and all the launch details (including exact revenue numbers) in this episode.

Here’s where you can find Sean on the web:

• His main site, Seanwes.com
• The seanwes podcast
• His new book, The Overlap Technique
• His tshirt and print store
• And finally, the wildly successful Learn Lettering course

Here you can see the very first tshirt Sean sold in his store.

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