
Eat Sleep Work Repeat - better workplace culture The world's best performance coach explains how he transforms teams
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Sep 8, 2023 Owen Eastwood, the world's best performance coach, shares his approach of emphasizing a powerful shared identity and belonging to transform teams. They discuss purpose, identity, and belonging, and how creating a positive and inclusive environment fosters team collectiveness. The importance of creating a shared purpose defined by all participants is highlighted. Strategies to overcome barriers of team collectiveness are shared, along with the importance of storytelling and finding individual purpose in work.
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Environment Drives Most Behaviour
- About 70% of human behaviour is shaped by the environment, so culture is what the environment signals.
- Leaders should design environments that signal belonging, purpose, and worthy collective aims.
Start Leadership Work With Private Storytelling
- Create focused, staff-free time for leaders to share personal stories and build empathy before wider team work.
- Use that intimacy to enable safe conflict, real challenge, and deeper collaboration afterwards.
A Letter Restored A Sense Of Belonging
- At 12 Owen wrote to his Maori tribe and received a letter listing a thousand years of ancestors, which gave him immediate belonging.
- That experience became the core metaphor he uses to explain cultural transmission and guardianship.

