Creating a Shared Purpose

I’m joined again by new cohosts Ellen C Scott and Matthew Cook.

Buy Belonging

Owen Eastwood is the most in-demand team performance coach in the world

He's earned that reputation by delivering break-through results with a diverse range of teams from Gareth Southgate’s England team and the England women’s team, to the senior leadership team of NATO. His former clients represent an elite range of teams who have gone on to achieve incredible victories. We wanted to understand how he did it.

What does he say? What does he ask?

Eastwood’s approach is consistent. By zooming out and pointing our fleeting contribution to legacy he urges teams to think about their ‘Us’ story. For me this suggests that what he’s actually doing is emphasising a powerful shared identity. In my mind I would see this as activating a visceral bond of community, he chooses to label it as ‘belonging’. That distinction ends up feeling semantic when presented with what his approach achieves.

This week on the podcast I’m joined by new co-hosts Ellen Scott and Matthew Cook as we talk to Owen and debate purpose, identity and belonging.

It’s a truly brilliant listen.

Follow Owen on LinkedIn

Joe Lycett’s remarkable special - the last 20 minutes of this are astonishing viewing

Ellen on thinking about leaving work on time

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