infinite scroll The History of Influencer Marketing: How TikTok Redirected our Attention
Jun 6, 2024
Delve into the history of influencer marketing, from the 1930s to modern-day TikTok disruptions. Discover how technology shifts shaped the industry, with insights on successful brand campaigns. Hear from Inuit Mailchimp's global creative director on their Australian launch and marketing strategies. Explore the evolution of influencer marketing and Mailchimp's integrated campaigns with diverse creators. Learn about TikTok's impact on influencer collaborations and future trends in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 6min
The Evolution of Influencer Marketing
06:03 • 11min
Exploring Mailchimp's Integrated Marketing Campaign with Influencers
17:05 • 3min
Exploring MailChimp's Creative Campaign in Australia
20:08 • 2min
Diversifying Marketing Reach Through Collaborating with Creators on TikTok
22:16 • 6min