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11min chapter
The History of Influencer Marketing: How TikTok Redirected our Attention
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The Evolution of Influencer Marketing
From ancient times to the rise of mommy bloggers and TikTok influencers, this chapter tracks the transformation of influencer marketing from aspirational content to authenticity, examining unique campaigns that connect with audiences on a personal level.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode