The History of Influencer Marketing: How TikTok Redirected our Attention
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Exploring MailChimp's Creative Campaign in Australia
The chapter highlights MailChimp's marketing campaign in Australia crafted by their creative agency, Wink, focusing on building brand awareness through authentic and cheeky content that resonates with their audience. It discusses the selection of influencers and media partners that align with MailChimp's unique brand personality and tone of voice.
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