The History of Influencer Marketing: How TikTok Redirected our Attention
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Diversifying Marketing Reach Through Collaborating with Creators on TikTok
The chapter explores the benefits of partnering with a range of creators on TikTok for marketing campaigns, utilizing various types of marketing strategies and aiming for authentic, engaging content. Insights are shared on the impact of TikTok on the marketing industry, advice for aspiring influencers, and predictions for future trends in influencer marketing.
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