The Dave Gerhardt Show The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)
21 snips
Nov 13, 2025 
Harry Dry, founder of Marketing Examples, shares his expertise as a copywriter and storytelling guru. He dives into the art of conflict-driven narratives and emphasizes the importance of emotion in marketing. Harry explains how simple writing can create powerful connections, illustrating his points with real-world examples. He outlines key storytelling principles and explores how unresolved tension can redefine a brand. With practical tips and engaging anecdotes, he reveals how compelling stories resonate with audiences and drive effective marketing strategies.
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Stories Shape Decisions More Than Facts
- People think they decide on facts, but they actually respond to the shape of a story.
- If you can't wrap your idea in a compelling narrative, nobody will care.
Basecamp’s Storybeat Big Ad Budgets
- Basecamp spent far less than Asana yet achieved similar customer counts by learning to write and tell their story.
- Jason Fried sold a million-copy book and earned attention instead of buying huge ad budgets.
Introduce Conflict Deliberately
- Add unresolved tension or conflict to your writing to create a story.
- Use diametrically opposed elements to spark interest and make copy memorable.
