#303 Storytelling | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. Harry Dry, creator of Marketing Examples and one of the best copywriters on the internet, shared a masterclass on storytelling, creativity, and writing marketing that actually connects—showing how to find great ideas, turn real stories into memorable campaigns, and make people feel something in the process.
Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.
Timestamps
- (00:00) - – Intro from Dave
- (02:01) - – Harry’s background + Marketing Examples origin
- (04:21) - – What makes good marketing storytelling
- (07:41) - – How to find and collect great ideas
- (12:06) - – The power of emotion in copy
- (16:51) - – Why simple writing wins
- (21:26) - – Turning real stories into campaigns
- (28:14) - – The role of curiosity in great marketing
- (32:59) - – How to write like you talk
- (38:09) - – Examples of high-performing campaigns
- (43:19) - – Q&A: writing habits, inspiration, and burnout
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Brought to you by:
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Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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