
The Mello Millionaire with Tommy Mello This CEO saved Jamba Juice from Bankruptcy with James D. White
Institutionalize Top Performers' Playbooks
- Institutionalize the best practices of top performers so the organization isn't dependent on individuals.
- Document how they prepare, what they focus on, and train the rest of the team to replicate their play.
Hire For Attributes, Not Just Skills
- Recruit for cultural fit and the personal attributes you need, like curiosity and storytelling.
- Use personality tools selectively to distill attributes that predict success in guest-facing roles.
Five-Year Focus Builds Expertise
- Deliberate, multi-year focus on a topic builds deep capability and influence.
- James applied five-year spans to master board governance and culture work.
























James D. White is a transformational leader with more than three decades of experience operating at the highest levels of the consumer products, retail, and restaurant industries. Best known for leading the turnaround and reinvention of Jamba Juice, James guided the company’s evolution from a made-to-order smoothie concept into a globally recognized, health-focused lifestyle brand. Across executive roles at companies including Gillette, Safeway, Nestlé Purina, and Coca-Cola, he developed a deep operating playbook rooted in brand leadership, disciplined execution, and long-term value creation.
Beyond the CEO role, James is one of the most sought-after board leaders in modern business, having served on more than 20 public and private boards including Panera Bread, The Honest Company, Simply Good Foods, CAVA, Affirm, and Medallia. In 2020, he co-founded Culture Design Lab to help CEOs and executive teams intentionally design organizations built for performance, resilience, and purpose. He is also the co-author of the national bestseller Culture Design: How to Build a High-Performing, Resilient Organization with Purpose, published by Harvard Business Review Press — a practical framework shaped by decades of real-world leadership and boardroom experience.
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00:00 The Essence of Leadership
03:06 Transforming Company Culture
05:49 Navigating Challenges at Jamba Juice
08:57 Recruitment and Team Dynamics
12:08 The Importance of Continuous Learning
15:09 Balancing Personal and Professional Life
18:12 The Role of Technology in Leadership
20:50 Building a Leadership Pipeline
23:46 The Impact of AI on Business
27:05 Lessons from Boardroom Experiences
29:58 Final Thoughts on Leadership and Culture
