James D. White

James D. White, former CEO of Jamba Juice and coauthor of Culture Design, dives into how to transform corporate culture into a structured discipline. He highlights the importance of starting with stakeholder listening, gathering nearly 200 inputs to drive change. Intentional culture and reducing the say-do gap are crucial themes. White emphasizes investing in people individually and fostering transparency in communication. His insights reveal that a strong, values-driven culture can propel sustained performance and unlock employee potential.