The Freakonomics Radio Book Club 7. How to Get Anyone to Do Anything
11 snips
May 27, 2021 
Robert Cialdini, the social psychologist and pioneer in the science of persuasion, gives a master class on the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. Topics include the power of reciprocity, authority, commitment and consistency in influence, and the challenges of promoting a new book.
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Automatic Responses in Influence
- Our brains rely on automatic responses to handle information overload efficiently.
- Psychological triggers help us make quick, generally accurate decisions by using learned shortcuts.
Waiter's Flexible Influence Tactics
- Vincent, a waiter, adjusted his sales tactics depending on the group type to maximize sales.
- He used honesty and tailored recommendations to gain customer trust and increase tips.
Ethically Use Reciprocity
- Provide non-material gifts like informative white papers to influence ethically.
- Avoid lavish gifts that create unethical expectations or obligations in professional relationships.