The Freakonomics Radio Book Club
7. How to Get Anyone to Do Anything
May 27, 2021
Robert Cialdini, the social psychologist and pioneer in the science of persuasion, gives a master class on the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. Topics include the power of reciprocity, authority, commitment and consistency in influence, and the challenges of promoting a new book.
58:03
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Quick takeaways
- The podcast discusses the seven levers of influence, including reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity.
- The importance of using influence in an ethical manner and the distinction between influence and manipulation are emphasized by the guest, Robert Cialdini.
Deep dives
The Power of Influence and Copycat Behaviors
In this podcast episode, the speaker discusses the concept of influence and how our choices are often influenced by external factors. They explore how behaviors can be copycat behaviors, ranging from workplace or school shootings to product tampering. The speaker raises concerns about media coverage of these events and the potential danger of sensationalizing them for ratings. The guest, Robert Chaldini, an expert on influence, shares his insights on the topic, drawing from his extensive research and experience as a behavioral scientist.
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