The Challenges of Promoting a New Book and Introducing the Freakonomics Radio Book Club

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode, he gives a master class in the seven psychological levers that bewitch our rational minds and lead us to buy, behave, or believe without a second thought. Hosted by Stephen Dubner.