7. How to Get Anyone to Do Anything
The Freakonomics Radio Book Club
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The Power of Information and the Ethics of Persuasion
This chapter explores the ethical implications of information and its powerful impact, drawing parallels to Robert Oppenheimer's struggle with creating the atomic bomb. It also introduces the seventh lever of persuasion, unity, and highlights the inclusion of recent findings from behavioral and social psychology in the new edition of the book.
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