What message are you trying to get out there? And then what medium will you use to deliver that? In today's episode, Fiona talks about the frameworks of the four P’s and the four C’s. Tune in!Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff   Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.    Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.